About Udo’s Choice®

Harnessing the healing power of nature through products 'made with health in mind'

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Hi, I’m Udo Erasmus, the name behind the Udo’s Choice® line of products ‘made with health in mind’. Thank you for taking the time to visit us here online. I personally use and stand behind all the health products under the Udo’s Choice® brand (well, except for the Udo’s Choice® Pet Essentials — but that’s only because I’m not someone’s pet!). The extra effort that goes into creating the Udo’s Choice® product line is important work because health matters — and you matter.

The story of Udo’s Choice® begins with adversity: In 1980, I got pesticide poisoning and became very ill. With potential cancer and death to look forward to, I got serious about healing myself at a core level. Putting my science background to use, I learned everything I could about health and nutrition, combing through much of the research available on the subject at the time. Like all good stories, mine — thankfully — has a happy ending: I healed myself, and then turned what I learned into practical advice for anyone interested in health. This is why Udo’s Choice® health products exist today.

We believe that true healthcare is about taking care of yourself and your family with a preventative mindset, which is different from disease management. By deepening our understanding of how human biology works and then turning that knowledge into action by giving our bodies the tools they need to perform optimally, we can reach our full potential in mind, body, and spirit. It’s what drives us and why we stay focused on education, self-empowerment, and product follow-through. Yes, knowledge is power.

I chose to partner with Flora Manufacturing & Distributing Ltd. in the early ’90s to create the Udo’s Choice® line because they, too, believe in this important work. Flora’s owners bring the know-how and expertise of 3 generations — spanning over 100 years — of making the highest quality consumable health products available anywhere.

With my 30+ years dedicated to health education and Flora’s long history of production excellence, we’ve set new industry standards in the field of health with our innovation and pioneering work with fats and oils, and we’re the first company to create an age-specific probiotic line and to add unrefined plant-based DHA to our oils. Together, we fulfill our mission to provide you with the best and most effective health support in the world.

We are now in our 3rd decade of Udo’s Choice®. Thank you to all the retailers and consumers who have helped us win awards over the years for quality and effectiveness in our various product categories. And thank you for your continued support, and for helping to spread our message of health. Have fun exploring the website and feel free to leave a comment or send us questions.



Good nutrition provides the body with the basic building blocks and essential nutrients that support its many biological tasks. At Udo’s Choice®, we make the greatest public health impact by purposefully focusing on the following areas of nutrition, to help you:


By taking the above approach to nutrition, our goal is to improve quality of life and well-being for you and your family by supporting:



Otto & Thomas ChileFlora was founded in 1965 by natural health visionary, Thomas Greither, with its North American operations starting in Burnaby, British Columbia. Thomas first worked in the field of natural health by running a natural foods store in Burlington, Vermont before embarking upon his dream of producing and providing consumers with the finest health products available on the market. Flora’s roots, however, stretch all the way back to Europe in the early 1900s where Dr. Otto Greither, Thomas’ grandfather, dedicated his life to the discovery, production, and distribution of natural health care products. Today, through Flora’s continued commitment to perfecting remedies of maximum purity, quality, and potency — with a holistic approach to health — Dr. Otto’s dream lives on.

In the early years of Flora, alternative approaches to health through nutrition were virtually nonexistent in North America. Flora began to flourish, working with such products as herbal therapeutic teas, herbal tonics, and cold-pressed oils.

In 1988, Flora expanded operations in to the US by opening a manufacturing facility in Lynden, Washington, just across the border. The company acquired several acres of farmland to produce its own organic herbs. All stages of production are done in-house in Burnaby and Lynden, from selecting and lab testing all raw materials to herb extraction, encapsulation, and final packaging.

The U.S. and Canadian production plants include sophisticated semi-automatic and fully automatic equipment for processing quality whole food blends and herbal remedies, encapsulating probiotics and digestive enzymes, and cold-pressing certified organic seeds into health-benefitting oils. To extract the oils, Flora employs a unique manufacturing method that eliminates any light or oxygen and allows the enzymes in the seed matter to be processed at body temperature and the essential fatty acids to remain active. Flora’s ongoing research and development has resulted in a number of production methods which are the finest in the world.

All of Flora’s products are manufactured in accordance with GMP standards and the facilities and manufacturing procedures are in compliance with all regulatory agencies in Canada and the United States, including Health Canada and the U.S. Food and Drug Administration (FDA). In addition, Flora is a certified organic producer and processor overseen by the third-party certifying agency, Quality Assurance International (QAI). This means that the organic herbal remedies prepared and distributed by Flora are guaranteed top quality and chemical free — from the seeds that are planted to their harvest, and from the post-harvest facilities to final production and packing.

Today, Flora’s continued commitment to innovation in product development and environmentally friendly manufacturing practices, has evolved it into one of the premier natural health products companies in North America.