About Udo’s Choice®

Harnessing the healing power of nature through products 'made with health in mind'

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Hi, I’m Udo Erasmus, the name behind the Udo’s Choice® line of products ‘made with health in mind’. Thank you for taking the time to visit us here online. I personally use and stand behind all the health products under the Udo’s Choice® brand (well, except for the Udo’s Choice® Pet Essentials — but that’s only because I’m not someone’s pet!). The extra effort that goes into creating the Udo’s Choice® product line is important work because health matters — and you matter.

The story of Udo’s Choice® begins with adversity: In 1980, I got pesticide poisoning and became very ill. With potential cancer and death to look forward to, I got serious about healing myself at a core level. Putting my science background to use, I learned everything I could about health and nutrition, combing through much of the research available on the subject at the time. Like all good stories, mine — thankfully — has a happy ending: I healed myself, and then turned what I learned into practical advice for anyone interested in health. This is why Udo’s Choice® health products exist today.

We believe that true healthcare is about taking care of yourself and your family with a preventative mindset, which is different from disease management. By deepening our understanding of how human biology works and then turning that knowledge into action by giving our bodies the tools they need to perform optimally, we can reach our full potential in mind, body, and spirit. It’s what drives us and why we stay focused on education, self-empowerment, and product follow-through. Yes, knowledge is power.

With 35+ years of dedication, we’ve set new industry standards in the field of health with our innovation and pioneering work with fats and oils, and we’re the first company to create an age-specific probiotic line and to add unrefined plant-based DHA to our oils. Our mission is to provide you with the best and most effective health support in the world.

We are now in our 3rd decade of Udo’s Choice®. Thank you to all the retailers and consumers who have helped us win awards over the years for quality and effectiveness in our various product categories. And thank you for your continued support, and for helping to spread our message of health. Have fun exploring the website and feel free to leave a comment or send us questions.



Good nutrition provides the body with the basic building blocks and essential nutrients that support its many biological tasks. At Udo’s Choice®, we make the greatest public health impact by purposefully focusing on the following areas of nutrition, to help you:


By taking the above approach to nutrition, our goal is to improve quality of life and well-being for you and your family by supporting:


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